For mortgage professionals, sufficient lead generation should be the most important aspect of their businesses. But that doesn?t mean that they have to break the bank in order to purchase expensive leads and lead programs. With a little bit of creativity and effort, they can generate their own supply of cheap mortgage leads. Why spend $5 to $20 per lead that is usually old or rehashed, when you can be creating your own flow of fresh leads.
Top 7 Tips To Help Loan Officers Generate Their Own Cheap Mortgage Leads:
1. Make those business cards fly. Make it a point to give out a predetermined amount of business cards each day. Giving out 10 a day starts to add up over time. In a week, you will have 70 of those ?tiny billboards? floating about. After a month, the number is approximately 300. And if you have the discipline to do this for an entire year, you?ll have about 3650 of your cards in the possession of potential customers. And this amount of marketing will turn into a steady flow of cheap mortgage leads.
2. Using flyers. Flyers still work (and they?re getting cheaper by the day to print). Done correctly, flyers are an affordable way to express more of your marketing message in one shot. Just be sure to display them where their is high traffic.
3. ?Warm? calling. Cold calling is a tough gig, and if you have tough skin, it may be one option. But for most loan officers, getting constantly rejected can really be a down. A better suggestion is ?warm? calling. This technique involves mortgage professionals calling up all the people that they know, and all of the people that they have worked with. Too often, salespeople forget about the customers they have worked with in the past. And this is a shame because these individuals (past clients) are the easiest to approach and most likely to work with them again.
4. Door Hangers. It seems like only pizza parlors use this marketing method. But to be honest, this is a very inexpensive and low key way of marketing. Salespeople don?t have to knock on doors. All they have to do is put a little advertisement on all the doors of a neighborhood or subdivision. Interested prospects will then take the first step in contacting them.
5. Car Magnets. Go visit the local printing company and ask about their magnetic car sign options. For a small fee, loan officers can have professional looking signs hanging on the sides or backs of their vehicles promoting their services 24 hours a day, seven days a week. Mortgage professionals will be really surprised by the amount of cheap mortgage leads that these magnetic signs can result in.
6. Start a local real estate blog. Sites like Blogger.com have made starting and maintaining blogs incredibly easy and affordable (Blogger is actually free of charge). Loan officers should make weekly blog posts about the real estate in their local area, as well as interesting posts related to mortgages, credit, and financing.
7. Run a seminar. There?s really no better way of getting a room full of motivated prospects then running a seminar related to refinancing or buying real estate. Individuals who take the time out of their busy schedule to attend an informational seminar tend to be ready to take some type of action. Loan officers running these seminars should provide not only information, but also a strong call to action to turn those prospects into clients.
Generating cheap mortgage leads doesn?t have to be complicated. With a little imagination and some work, loan officers can set up different ways of creating their own loads.
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